Beefeater Creative Challenge
Design contest by Beefeater Gin. I had two entries, the one called “The Heart” was one of the ten finalists. The idea derives from what Beefeater themselves refers to as the heart, which is the middle cut in the distillation process, taking away the tops and the tails. Also, Beefeater Gin is the only gin brand still being produced in London. As the bottle itself says: “Distilled in the Heart of London”. I depicted a old heart from a 18th century medical book, giving a wink to the “Gin Craze” which took place in beginning of the 18th century.
My other entry was inspired by the ravens living at the castle which, according to the legend are the real keepers of the castle keys. They have had their wings clipped so that they will remain as guardians. In this design I was also deeply influenced by fashion, and especially Alexander McQueens dress made all out of feathers.