My first artist’s book. A book as an artwork, an artwork as a book. The brief stated that we should shape our artistic vision in the form of an artwork. This piece of art should have its origin in the book. Inspired by the arts and craft movement as well as the Bauhaus functionalism, I created [...]

As a reaction against the Swedish book market, which is basically ruled by two giant corporations who control what books we should all read. On last year’s top-20 list of best selling novels, 14 came from Bonnier. REFUSERAD (eng: “rejected”) is a book publishing company for all the writers that have been rejected. REFUSERAD is [...]

Work in progress. Jalal Aslan is a tiling factory i Nablus, Palestine. If all goes well they will be available on the Swedish market, in a not too distant future.

Design contest by Beefeater Gin. I had two entries, the one called “The Heart” was one of the ten finalists. The idea derives from what Beefeater themselves refers to as the heart, which is the middle cut in the distillation process, taking away the tops and the tails. Also, Beefeater Gin is the only gin brand still being [...]

I did a re-design for Swedish retailer Åhléns. Åhléns is one of Swedens oldest department store dating back to the turn of the century. Today Åhléns have forgotten their heritage and have turned into bland store among all others. I wanted to bring back the feeling and the atmosphere of a department store that could [...]