Misery Vodka

CREATED: April 15, 2014

CATEGORY: Identity, Packaging

The planet is fucked. There’s a Mc Donald’s in every street corner, H&M is a popular “brand” and if you want to lighten things up with a bottle of vodka or two, next time you’re lying in some gutter, hated by everyone you love and Donald Trump still has his helicopter.

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Birdhouse Cookies

CREATED: April 15, 2014

CATEGORY: Identity, Packaging, Print

Birdhouse Cookies is the simple and fun way to give something back to nature. The packaging functions as a container for the cookies but it also serves as a bird feeding house with the crumbs you leave behind. Hang it close to a window during winter and get better acquainted with your feathered friends.   [...]

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The Aalto Puck

CREATED: April 15, 2014

CATEGORY: Identity

Since the middle ages ice hockey has been played with round pucks. So this is why we are proud to present the first non-round hockey puck in the history of mankind, the Aalto puck. Inspired by the free forms of the Finnish architect and designer Alvar Aalto and a small reminder that not everything has [...]

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Slutförvaring

CREATED: June 29, 2013

CATEGORY: Identity, Packaging, Print

Final project in MA Packaging design and Communication at Mid Sweden University. Slutförvaring (eng: repository) I am a vessel, a container and a reservoir. My body is packaging for unwanted chemicals. I took a blood test and had it analyzed for perfluorinated compounds. A highly toxic and persistent group of chemicals that we use in [...]

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Another source of protein

CREATED: June 29, 2013

CATEGORY: Packaging, Print

A packaging and advertising campaign for kidney beans aimed at people consuming large amounts of meat, mainly beef. By using the iconic beef butcher chart on a kidney been I wanted to highlight the healthy ingredients, like protein and fibers. The ad says “En annan typ av proteinkälla” (eng: Another source of protein). The fine [...]

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Accidens

CREATED: June 29, 2013

CATEGORY: Identity, Print

A new graphic identity for the communication bureau Accidens. Accidens was once a printing house and therefore I wanted to keep the classic print feeling as well as making it look like a modern design bureau.  

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14 degrees angled nails

CREATED: June 29, 2013

CATEGORY: Identity, Packaging

Packaging design and concept for a new brand for paperboard nails. The product is aimed at “low-sloped” roofs with paperboard, e.g. garage and play house. One side of the packaging is angled in 14 degress and decorated with a piece of paperboard. This will work as both a function whilst placed on the slanted roof [...]

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Typographic sphere

CREATED: December 1, 2012

CATEGORY: Identity, Packaging, Print

My first artist’s book. A book as an artwork, an artwork as a book. The brief stated that we should shape our artistic vision in the form of an artwork. This piece of art should have its origin in the book. Inspired by the arts and craft movement as well as the Bauhaus functionalism, I created [...]

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REFUSERAD

CREATED: September 27, 2012

CATEGORY: Identity, Packaging, Print

As a reaction against the Swedish book market, which is basically ruled by two giant corporations who control what books we should all read. On last year’s top-20 list of best selling novels, 14 came from Bonnier. REFUSERAD (eng: “rejected”) is a book publishing company for all the writers that have been rejected. REFUSERAD is [...]

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Jalal Aslan

CREATED: April 25, 2012

CATEGORY: Identity, Packaging, Print, Web

Work in progress. Jalal Aslan is a tiling factory i Nablus, Palestine. If all goes well they will be available on the Swedish market, in a not too distant future.

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Beefeater Creative Challenge

CREATED: February 1, 2012

CATEGORY: Packaging

Design contest by Beefeater Gin. I had two entries, the one called “The Heart” was one of the ten finalists. The idea derives from what Beefeater themselves refers to as the heart, which is the middle cut in the distillation process, taking away the tops and the tails. Also, Beefeater Gin is the only gin brand still being [...]

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REDESIGN: Åhléns

CREATED: December 17, 2011

CATEGORY: Identity, Packaging, Print

I did a re-design for Swedish retailer Åhléns. Åhléns is one of Swedens oldest department store dating back to the turn of the century. Today Åhléns have forgotten their heritage and have turned into bland store among all others. I wanted to bring back the feeling and the atmosphere of a department store that could [...]

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